Doncaster Racecourse has been officially recognised as one of the best racecourses in the UK for guest experience, a prestigious achievement marking a continued commitment to excellence in hospitality and customer services.
Published by The AA, the results of the Racecourse Association’s annual Quality Assured Racecourse Scheme (QARS) for 2024 has placed Doncaster Racecourse firmly amongst the top racecourses in the UK. The QARS scheme recognises high standards of service and guest satisfaction and has once again seen Doncaster secure a spot alongside some of the most renowned racecourses in the country.
Since its commencement in 2011, the Quality Assured Racecourse Scheme (QARS) has provided an in-depth evaluation of the customer experience across racecourses in the UK. The assessment takes into account every element of the raceday, from the initial planning stages to the post-event experience. Unannounced assessors visit racecourses and offer comprehensive feedback based on their observations as part of the judging process.
Rachel Harwood, Executive Director at Doncaster Racecourse, commented: "The customer experience is at the heart of everything we do at Doncaster Racecourse. As such, I am delighted that we have been acknowledged with such a high score in this prestigious scheme. It is testament to the hard work of everyone here at the Racecourse, which we will look to maintain and improve on in 2025.”
Paul Swain, Head of Raceday Experience & Communications at the RCA, commented: “Customer experience is integral to our sport’s future. Whether you attend with friends, family or on your own, a trip to the races should live up to the expectation that it will offer a fun and vibrant day out whilst watching elite sport.
"Having an authoritative voice in The AA confirm that our year-on-year scores have risen is testament to the significant emphasis placed on customer experience by racecourses.
“We look forward to collaborating with The AA, racecourses and wider industry stakeholders to maintain this positive trend in 2025.”
Simon Numphud, Managing Director at AA Media, commented: “2024 saw another great year of high-quality racecourse experiences, with an average increase of more than 3% compared to the previous year’s assessments.
“2024’s scores are a true testament to the hard work and commitment that each racecourse and their respective teams achieve.”
